At Demand Media, I worked under the business unit studioD. studioD was essentially a content agency; we would work with large brands such as Black & Decker, Samsung, and Choice Hotels, and create how-to guides, infographics, videos, and more for their marketing teams.
The workflow was inefficient and cumbersome. The team was using about 5 separate tools for different aspects of the content delivery ecosystem. Revisions between clients and admins took place via emails and spreadsheets. This made inventory tracking a huge nightmare, as well as made it difficult for the company to recognize revenue.
Process & Responsibilities
I was brought in to help the product team create a web application that serviced the clients, content creators, and the internal admins. I worked with the product manager to come up with requirements for this new platform, as well as interviewed the different types of users we'd want to use this platform to find out what their pain points were, and what would make their lives easier.
Below are some (poorly lit) photographic examples of our whiteboarding sessions, mapping out the workflow and involving the editors, engineers, and client success folks to make sure we met all their needs.
Client View — Content Review
Admin View — Dashboard Visual Design
Content Creator View — Visual Designs