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At Demand Media, I worked under the business unit studioD. studioD was essentially a content agency; we would work with large brands such as Black & Decker, Samsung, and Choice Hotels, and create how-to guides, infographics, videos, and more for their marketing teams. 
The workflow was inefficient and cumbersome. The team was using about 5 separate tools for different aspects of the content delivery ecosystem. Revisions between clients and admins took place via emails and spreadsheets. This made inventory tracking a huge nightmare, as well as made it difficult for the company to recognize revenue.
Process & Responsibilities
I was brought in to help the product team create a web application that serviced the clients, content creators, and the internal admins. I worked with the product manager to come up with requirements for this new platform, as well as interviewed the different types of users we'd want to use this platform to find out what their pain points were, and what would make their lives easier.
Below are some (poorly lit) photographic examples of our whiteboarding sessions, mapping out the workflow and involving the editors, engineers, and client success folks to make sure we met all their needs.
Client View — Content Review
Example wireframe for when a client reviews an article submitted by a content creator.
Example wireframe for when a client reviews a visual infographic submitted by a content creator.
Admin View — Dashboard Visual Design
Example of an Admin experience of Content Labs. The Admin can upload client guidelines to a project page, making it available for creators to abide by when they create their content.
Content Creator View — Visual Designs
Example of a content creator's work desk. This is the screen they land on after they log in. It shows all their upcoming assignments and their statuses, as well as their past assignments.
This is the section where a creator can upload the content they've made. They can also see a progress bar for the entire project that the assignment is in.
Client Screens
When a Client logs into Content Lab, they will land on this dashboard. This is a review queue, where clients can go in and review all submitted content. Once they approve it, the content can be paid for by the client and submitted for publication.
As a Client, it is important that we allow them to review content that has been submitted, and let them highlight and comment on the content. This is an example of what a review screen looks like.
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