On October 5th and 6th of 2013, I participated in Website Weekend, an event wherein volunteers worked tirelessly for 16 hours to build a WordPress site for a given nonprofit.
I was placed on the iUrbanTeen team. My team consisted of a project manager, the nonprofit consultant herself, and 4 developers. My role was visual design and art direction. In addition to redesigning their website, I also redesigned their logo.
You can view the live site here: http://iurbanteen.org
Before The Redesign
The Logo Redesigned
The Initial Concept
The nonprofit client wanted to have a refreshed look for the logo; there were too many colors and the size didn't lend itself well for flexibility.
This is the first logo concept I turned in.
The Final Logo
The nonprofit client was keen on keeping the MRI view of the brain, and keeping the brain looking more organic rather than rigid like a circuit board. They also wanted to keep the concept of a CPU as the central point for the brain, so I incorporated that feedback to provide the final logo.
After The Redesign
The nonprofit client also requested a quick style guide to help guide future brand-related decisions. I threw together a very basic one that covered typography, color, and logo usage. Below is a sample of what I provided for the client.